Article 1 LED Signs We recently celebrated the 100th anniversary of the neon sign. - Oh wow. - Maybe five years ago or six years ago. - And when did you start really making neon signs for restaurants all over the city? But before that you need to check out that how much to LED signs cost . It's funny Katie, because one of my favorite signs was in the 80's on Mott and Dayard and we did a sign that said, "we have Chinese food, we have Japanese food, "we have Vietnamese food," and we did it in their own language so that's one way of doing it but what we've been doing a lot of is really subtle lighting so like let's say in restaurant Balthazar or Cafe Clooney or Cafe Luxemburg, we've done neon in all the beaded sconces and behind the bar. You won't walk into this turn of the century French bistro and say, wow, great neon. (Katie laughing) Because we've just made it like soft, subtle kind of light colors. That's what's so ...